°Remembering Socrates's theory of "recollection", the "master" is only capable of directing attention to that which is hir or hir pupil's own, or which is part of the collective memory. Considering this together with Beuys's "everybody is an artist"- t heory, it becomes obvious that the given establishment for the instruction of art, even if expanded by an intermedia department—or perhaps because of it—, functions^ essentially as a self-contradiction if it is based on the last century's, or better to say never existing, social interest. The relationship between the master and hir pupil became unqualifiable in the structure where it functions, because the subject of the "recollection" cannot be transported from the individual gene-memory into an establishment that has forgotten to define its own social role.